The effect of eco-label placement on sustainable buying behaviour: an eye-tracking experiment

There is debate on the effectiveness of eco-labels on sustainable purchase behaviour and unclarity about role of visual attention and its antecedents. In an experimental study with a between-group design, 60 participants were asked to look at a picture of the Read More …

Design and Evaluation of a Silent Speech-Based Selection Method for Eye-Gaze Pointing

Eye-gaze-based interaction is a promising modality for faster and seamless hands-free (also known as contactless or touchless) interaction [108]. It enables people with limited motor skills to interact with computer systems without using the hands. It is also beneficial in Read More …

Examination of the use of the golden ratio in logo design in Terms of brand management: eye tracking study

The present study aims to investigate the role of the golden ratio use in logo design on consumer perception in terms of brand management. To this end, in order to collect data, a research procedure including the questionnaire method using Read More …

An Empirical Study On Influence Of Visual Elements On Consumer Attention With Special Reference To Automobile Advertisement

Advertisements have definitely improved the standard of living and given new ways of living to the people. In this scenario ithas become vital for marketers to impact the consumer’s attention. And thus, the visual elements/design come into focus. Thisresearch aims Read More …

Platform for Comparative Study of Focus and Retention in Virtual Reality and Online Learning

https://ieeexplore.ieee.org/abstract/document/9637779/references#references Our research objective is to compare the effectiveness of standard online learning methods versus the utilization of virtual reality in education in terms of student focus and information retention. Our proposed platform will have identical lesson plans in virtual Read More …