The effect of eco-label placement on sustainable buying behaviour: an eye-tracking experiment

There is debate on the effectiveness of eco-labels on sustainable purchase behaviour and unclarity about role of visual attention and its antecedents. In an experimental study with a between-group design, 60 participants were asked to look at a picture of the Read More …

The Effectiveness of an Appealing Social Marketing Campaign: how Antecedents of Visual Attention and Cognitive Evaluation can quell Social Media Challenges

The aim of this research is to identify the effects that biologically relevant stimuli (fun appeals and fear appeals) and customer contingencies (sensation-seeking) have on the effectiveness of social marketing campaigns in a social media context. The antecedents of consumer Read More …

A successful Facebook ad campaign: how emotional appeal in the visual design of an ad affects consumers’ visual attention, purchase intention and clicking behavior in the fitness market.

Facebook advertising is embedded in today’s society and is explicitly beneficial for small and medium-sized companies (SME’s), also the ones operating in the fitness industry. However, its popularity has created an advertisement clutter which is detrimental for consumer visual attention Read More …

CONSUMERS’ PERCEPTION: DISCOVERING THE “LAW OF ATTRACTION” IN ART USING EYE-TRACKING

Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …

Implicit Visual Attention Feedback System for Wikipedia Users

The complex collaborative structure of Wikipedia has attracted researchers from various domains, such as social networks, human-computer interaction, and collective intelligence. Yet, a few focus on the readers’ perception of Wikipedia. Readers make up the majority of Wikipedia users (editors/readers), Read More …

Advertisement Layout Optimisation to Predict Customers’ Behaviour

Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …