Webcam Eye Tracking
Consumers’ unconscious perception of packaging is essential, especially regarding food products where people usually have to choose among relatively similar products. In addition, this perception can be affected by the opinions of other users published on social networks. Researchers must Read More …
Starting from the complex question of accessibility to cultural contents, especially museums, the research proposes a reflection on the role of drawing, supported by an experiment where it carries out the action of ‘cultural mediation’, in capable of transforming the Read More …
Neuromarketing aims to delve into the mind of the consumer. The objective of this research is to determine the reliability and precision of neuromarketing to carry out campaigns and assess emotions. Methodologically, Gazerecorder is used, which allows knowing the eye Read More …
This thesis studies the possibilities of eye-tracking as a cost-effective tool in neuromarketing. Neuromarketing may seem like a difficult concept to understand, but the study proved that neuromarketing can be used by marketeers without further resources, technology, or technical skills.The Read More …
Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …
https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …
This research addresses concepts of neuromarketing and graphic design, in such a way that it aims to validate the redesign of the website of the Colombian brand Amigos MCS, through the neuromarketing tool, eye tracking. To achieve this, a theoretical Read More …
Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …