Unconscious and Conscious Aspects of Healthy Food Consumption: A Neuromarketing and Artificial Intelligence Approach

Consumers’ unconscious perception of packaging is essential, especially regarding food products where people usually have to choose among relatively similar products. In addition, this perception can be affected by the opinions of other users published on social networks. Researchers must Read More …

Influence of neuromarketing on the perception of advertising posters: determining factors in attention

Neuromarketing aims to delve into the mind of the consumer. The objective of this research is to determine the reliability and precision of neuromarketing to carry out campaigns and assess emotions. Methodologically, Gazerecorder is used, which allows knowing the eye Read More …

CONSUMERS’ PERCEPTION: DISCOVERING THE “LAW OF ATTRACTION” IN ART USING EYE-TRACKING

Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …

Study of Neuromarketing Applied to Advertising: Analysis of Visibility and Attraction of Visual Elements

https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …

Advertisement Layout Optimisation to Predict Customers’ Behaviour

Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …