Study of Neuromarketing Applied to Advertising: Analysis of Visibility and Attraction of Visual Elements

https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …

Consumer Behavior

Unpacking consumer behavior in a virtual store environment. Online webcam eye-tracking. In-person research is challenging these days. The virtual store has great flexibility. It can display an almost unlimited variety of products, styles, flavors, and sizes in response to the Read More …