Webcam Eye Tracking
This TFG was born from the idea of repeating the web usability studiescarried out by the Norman Nielsen Group in 2009. With the evolution that web pages have undergone from then until now, we saw the need to update these Read More …
Advertisements have definitely improved the standard of living and given new ways of living to the people. In this scenario ithas become vital for marketers to impact the consumer’s attention. And thus, the visual elements/design come into focus. Thisresearch aims Read More …
The recording of the eye movements was done with GazeRecorder. GazeRecorder uses a webcam to record the eye movements of the participants. At the end, a heat map of the total and individual eye movement of the individual eye movement Read More …
Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …
Understand viewer engagement with advertisements and promotional videos. What does attract most of the users’ #attention in #ads? Aggregated video dynamic heat map (100 participants)
Optimize your product design to stand out form your competition on the store shelf Package graphic is a critical element among other factors that influences consumers purchase behaviors and decisions.
Integrating GazeCloudAPI, a high accuracy webcam based eye-tracking solution, into your own web-app Eye tracking is an important research method because it can show you how people make sense of your website or application. Researchers use it all the time Read More …
Unpacking consumer behavior in a virtual store environment. Online webcam eye-tracking. In-person research is challenging these days. The virtual store has great flexibility. It can display an almost unlimited variety of products, styles, flavors, and sizes in response to the Read More …
GazeCloudAPI.js vs WebGazer.js https://medium.com/@c.e.moll/a-short-eye-tracking-software-comparison-335721e4a95e
Online eye-tracking study (200 respondents) Aggregated Attention heat-map https://app.gazerecorder.com/Study/?demo#