A successful Facebook ad campaign: how emotional appeal in the visual design of an ad affects consumers’ visual attention, purchase intention and clicking behavior in the fitness market.

Facebook advertising is embedded in today’s society and is explicitly beneficial for small and medium-sized companies (SME’s), also the ones operating in the fitness industry. However, its popularity has created an advertisement clutter which is detrimental for consumer visual attention Read More …

Consumer Behavior

Unpacking consumer behavior in a virtual store environment. Online webcam eye-tracking. In-person research is challenging these days. The virtual store has great flexibility. It can display an almost unlimited variety of products, styles, flavors, and sizes in response to the Read More …