The Effects of Background Music on The Screen-Based ReadingMaterial Among University Students: An Eye Tracking Study

Reading performance is a crucial skill that can predict success in education. Many factors can influence reading performances, such as background music and perceiving the sentences while reading. This study explores the effects of music on screen-based reading materials among Read More …

Revealing the Hidden Effects of Phishing Emails:An Analysis of Eye and Mouse Movements in Email Sorting Tasks

Users are the last line of defense as phishing emails pass filter mechanisms. At the same time, phishing emails are designed so that they are challenging to identify by users. To this end, attackers employ techniques, such as eliciting stress, Read More …

Developing a System for Graphical Analysis of Brainwaves During Media Consumption

This paper describes a data visualization artifact, designedto capture, analyze and generate an imprint of the user’sbrainwaves from electroencephalographic readings in real-time during the consumption of media content. Such waves,naturally emitted by the human brain, will be mapped, cat-egorized, stored Read More …

Virtual reality, augmented reality, metaverse, controlMethods, software, machine vision

Research subject: Control methods for virtual objects through the implementation of gaze direction monitoring. Objective: To investigate control methods for complex objects, including the main methods, models, and algorithms for tracking gaze direction and the possibilities of using a webcam Read More …

CONSUMERS’ PERCEPTION: DISCOVERING THE “LAW OF ATTRACTION” IN ART USING EYE-TRACKING

Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …

Pedestrian Safety with Eye-Contact between Autonomous Car and Pedestrian

Method for eye-contact between autonomous carand pedestrian is proposed for pedestrian safety. The methodallows to detect the pedestrian who would like to across a streetthrough eye-contact between an autonomous driving car and thepedestrian. Through experiment, it is found that the Read More …