Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

The increasing popularity of neuromarketing has led to the emergence of various measurement methods, such as webcam-based eye-tracking technology. Webcam-based eye-tracking technology is noteworthy not only for its use in laboratories but also for its ability to be applied to Read More …