Virtual reality, augmented reality, metaverse, controlMethods, software, machine vision

Research subject: Control methods for virtual objects through the implementation of gaze direction monitoring. Objective: To investigate control methods for complex objects, including the main methods, models, and algorithms for tracking gaze direction and the possibilities of using a webcam Read More …

A successful Facebook ad campaign: how emotional appeal in the visual design of an ad affects consumers’ visual attention, purchase intention and clicking behavior in the fitness market.

Facebook advertising is embedded in today’s society and is explicitly beneficial for small and medium-sized companies (SME’s), also the ones operating in the fitness industry. However, its popularity has created an advertisement clutter which is detrimental for consumer visual attention Read More …

Development of an Experimentation Environment for the Analysis of Web Reading Patterns by its Users and Conducting a Pilot Study

The main objective of this Final Degree Project is to carry out a study of the webvisualization patterns identified to date. In addition, as part of this study, aseries of tests are conducted to check the current validity of these Read More …