Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

Investigation of Web-Based Eye-Tracking System Performance under Different Lighting Conditions for Neuromarketing

The increasing popularity of neuromarketing has led to the emergence of various measurement methods, such as webcam-based eye-tracking technology. Webcam-based eye-tracking technology is noteworthy not only for its use in laboratories but also for its ability to be applied to Read More …

A Comparative Study of User Gaze and Synthetic Vision during Navigation

How Much Do We Pay Attention? A Comparative Study of UserGaze and Synthetic Vision during Navigation

Data-driven saliency models have proved to accurately infer human visual attention on real images. Reusing such pre-trained models in video games holds significant potential to optimize game design and storytelling. However, the relevance of transferring saliency models trained on real Read More …

Can Synchronous Code Editing and Awareness Tools SupportRemote Tutoring? Effects on Learning and Teaching

One-on-one tutoring is effective for learning computer science since a tutor can work alongside a student and provide tailored feedback on their code. However, translating this type of instruction to a remote setting is challenging. Traditional methods such as screensharing Read More …

The Effects of Background Music on The Screen-Based ReadingMaterial Among University Students: An Eye Tracking Study

Reading performance is a crucial skill that can predict success in education. Many factors can influence reading performances, such as background music and perceiving the sentences while reading. This study explores the effects of music on screen-based reading materials among Read More …

Supporting remote programming instruction with real-time collaboration and awareness tools

Learning to program remotely can be difficult for novices due to a lack of adequate online communication and coding tools. The current paper empirically assessed the impact of real-time collaboration and awareness tools on improving remote programming learning and instruction. Read More …

Revealing the Hidden Effects of Phishing Emails:An Analysis of Eye and Mouse Movements in Email Sorting Tasks

Users are the last line of defense as phishing emails pass filter mechanisms. At the same time, phishing emails are designed so that they are challenging to identify by users. To this end, attackers employ techniques, such as eliciting stress, Read More …