Webcam Eye Tracking
Eye‐tracking is considered today as a so‐called tool of the modern researcher. This research tool manages to identify certain parameters such as: the place where a person looks, his gaze or fixation point, the movement of the eyes in relation Read More …
This paper describes a data visualization artifact, designedto capture, analyze and generate an imprint of the user’sbrainwaves from electroencephalographic readings in real-time during the consumption of media content. Such waves,naturally emitted by the human brain, will be mapped, cat-egorized, stored Read More …
In recent years, the world has been confronted with a myriad of difficulties as a result of the pandemic and the war conflicts that have broken out between countries. In this scenario, it is important to focus on world peace Read More …
Background: Many students struggle with mathematics difficulties, such as arithmeticproblem-solving, intuitive geometry concepts and learning disabilities. Currently, there is anincreasingly interesting in applying neuroscientific research paradigms to elucidatemathematical thinking and neural mechanisms that underlie academic achievement. On thismatter, eye-tracking technology Read More …
Consumers’ unconscious perception of packaging is essential, especially regarding food products where people usually have to choose among relatively similar products. In addition, this perception can be affected by the opinions of other users published on social networks. Researchers must Read More …
Attention can shift very quickly from one thing to the next, and therefore attention can be discussed as overt orientation i.e. selective action on an item by moving the eye to a point in that direction, and covert orientation being Read More …
We propose an approach to identify users’ exposure to fake news from users’ gaze and mouse movement behavior. Our approach is meant as an enabler for interventions that make users aware of engaging with fake news while not being consciously Read More …
This contribution discusses quantitative and qualitative methods in visual and neurocognitive analyses of archaeological excavations. The study and observation of on-site excavations is a very complex experience, which requires different methods of observation. How does an archaeologist look at an Read More …
There is debate on the effectiveness of eco-labels on sustainable purchase behaviour and unclarity about role of visual attention and its antecedents. In an experimental study with a between-group design, 60 participants were asked to look at a picture of the Read More …
Starting from the complex question of accessibility to cultural contents, especially museums, the research proposes a reflection on the role of drawing, supported by an experiment where it carries out the action of ‘cultural mediation’, in capable of transforming the Read More …