Advertisement Layout Optimisation to Predict Customers’ Behaviour

Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …

A simulation study of the graphical user interface of the head-up display and its influence on the driver’s perception

www.ejournals.eu/pliki/art/11698/ This article presents the results of a simulation study of an augmented reality system and its influenceon the user’s perception and reaction time. An automotive head-up display was chosen to conduct thisresearch. It was assumed that the configuration of Read More …