Webcam Eye Tracking
Analysing the effect of text-only and text-and-image discount labels on the information processing of a customer and the impact on the purchase intention. The most viable strategy to reduce food waste in grocery stores is by providing a reduced price Read More …
This thesis studies the possibilities of eye-tracking as a cost-effective tool in neuromarketing. Neuromarketing may seem like a difficult concept to understand, but the study proved that neuromarketing can be used by marketeers without further resources, technology, or technical skills.The Read More …
www.ejournals.eu/pliki/art/11698/ This article presents the results of a simulation study of an augmented reality system and its influenceon the user’s perception and reaction time. An automotive head-up display was chosen to conduct thisresearch. It was assumed that the configuration of Read More …