Examination of the use of the golden ratio in logo design in Terms of brand management: eye tracking study

The present study aims to investigate the role of the golden ratio use in logo design on consumer perception in terms of brand management. To this end, in order to collect data, a research procedure including the questionnaire method using Read More …

A simulation study of the graphical user interface of the head-up display and its influence on the driver’s perception

www.ejournals.eu/pliki/art/11698/ This article presents the results of a simulation study of an augmented reality system and its influenceon the user’s perception and reaction time. An automotive head-up display was chosen to conduct thisresearch. It was assumed that the configuration of Read More …