Behavioral analytics of financial advertisements influence through visual elements across generational cohorts

Visual elements impact an individual’s cognitive assessment for financial decision making.Financial advertisements through a visual medium that an investor is exposed to might be amongst the myriad factors that impact the investor. The study assesses the implication of financial advertisements Read More …

Advertisement Layout Optimisation to Predict Customers’ Behaviour

Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …