Behavioral analytics of financial advertisements influence through visual elements across generational cohorts

Visual elements impact an individual’s cognitive assessment for financial decision making.Financial advertisements through a visual medium that an investor is exposed to might be amongst the myriad factors that impact the investor. The study assesses the implication of financial advertisements Read More …

An Empirical Study On Influence Of Visual Elements On Consumer Attention With Special Reference To Automobile Advertisement

Advertisements have definitely improved the standard of living and given new ways of living to the people. In this scenario ithas become vital for marketers to impact the consumer’s attention. And thus, the visual elements/design come into focus. Thisresearch aims Read More …