Tag: online studies

An Empirical Study On Influence Of Visual Elements On Consumer Attention With Special Reference To Automobile Advertisement

Advertisements have definitely improved the standard of living and given new ways of living to the people. In this scenario ithas become vital for marketers to impact the consumer’s attention. And thus, the visual elements/design come into focus. Thisresearch aims Read More …

Conducting eye tracking studies online

Optical-camera based approaches (e.g., webcams, smart phone) for recording eye movements have historically sufferedfrom accuracy issues, especially with darker eyes, as it is not straightforward to distinguish pupil from the rest of the irisbased on optical images in real time. Read More …