Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis of customers behaviour on advertising campaigns continuously displayed in shops and retail environments

https://www.springerprofessional.de/en/a-saliency-based-technique-for-advertisement-layout-optimisation/18891478

Advertisement Layout Optimisation to Predict Customers’ Behaviour

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