Visual cognitive models for experience museum

Visual cognitive models for experience museum. The case of the National Gallery of the Marche

Starting from the complex question of accessibility to cultural contents, especially museums, the research proposes a reflection on the role of drawing, supported by an experiment where it carries out the action of ‘cultural mediation’, in capable of transforming the Read More …

Influence of neuromarketing on the perception of advertising posters: determining factors in attention

Neuromarketing aims to delve into the mind of the consumer. The objective of this research is to determine the reliability and precision of neuromarketing to carry out campaigns and assess emotions. Methodologically, Gazerecorder is used, which allows knowing the eye Read More …