The effect of eco-label placement on sustainable buying behaviour: an eye-tracking experiment

There is debate on the effectiveness of eco-labels on sustainable purchase behaviour and unclarity about role of visual attention and its antecedents. In an experimental study with a between-group design, 60 participants were asked to look at a picture of the Read More …

Investigating Design Intentions, Visual Perception through Eye Tracking of Architectural Sketches

From the study it can be implied that mechanical eye-movements reveal a shared visual-thinking procedure that has been unconsciously practiced by human designers. Such a procedure, if learned by machines, will facilitate a creative process that utilize such informal dynamics Read More …