Webcam Eye Tracking
The objective of this research project is to utilize an online assessment and its associated eye-tracking data to understand whether distractions, and more particularly their tempo, has an impact on an individual’s concentration while completing a task. In this phase Read More …
The recording of the eye movements was done with GazeRecorder. GazeRecorder uses a webcam to record the eye movements of the participants. At the end, a heat map of the total and individual eye movement of the individual eye movement Read More …
https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …
ON THE ISSUE OF PERCEPTION OF POLITICAL CONTENT IN SOCIAL NETWORKS: EXPERIENCE IN THE APPLICATION OF NEUROPHYSIOLOGICAL METHODOLOGIES The article examines the peculiarities of the young people perception of political content in social networks. The use of an objective neurophysiological Read More …
This research addresses concepts of neuromarketing and graphic design, in such a way that it aims to validate the redesign of the website of the Colombian brand Amigos MCS, through the neuromarketing tool, eye tracking. To achieve this, a theoretical Read More …
repositori.upf.edu With the integration of tools to improve learning in environments collaborative activities in classrooms, interest has recently grown in providing support to the teachers who guide the participants in these sessions. Researchers from Pompeu Fabra University have developed an Read More …
ieeexplore.ieee.org Usability study using eye tracking on a university’s Facebook page used as an internal communication tool. Work related to social network usability studies in higher education institutions is presented. Then, the architecture and methodology used is described in three Read More …
www.ejournals.eu/pliki/art/11698/ This article presents the results of a simulation study of an augmented reality system and its influenceon the user’s perception and reaction time. An automotive head-up display was chosen to conduct thisresearch. It was assumed that the configuration of Read More …
Within the developing industry of web design, it can be hard to keep up with the design principles that make a website tick. One-page navigation and large imagery seem to be taking the forefront when it comes to state of Read More …
Abstract. It is proposed to use objective methods to assess the perceptionof visual political content for planning an effective communication strategyby the actors of political power Two experiments were conducted in thework. The first one investigates the visual attention and Read More …