Advertisement Layout Optimisation to Predict Customers’ Behaviour

Customer retail environments represent an exciting and challenging context to develop and put in place cutting-edge computer vision techniques for more engaging customer experiences. Visual attention is one of the aspects that play such a critical role in the analysis Read More …

A Low-Cost Gaze-Based Arabic Augmentative and Alternative Communication System for People with Severe Speech and Motor Impairments

link.springer.com Abstract Interpersonal communication poses a major challenge for individuals with severe speech and motor impairments (SSMI); however, since eye muscle movement control is typically retained, such individuals can alternatively communicate with others by using their gaze to select symbols Read More …

Consumer Behavior

Unpacking consumer behavior in a virtual store environment. Online webcam eye-tracking. In-person research is challenging these days. The virtual store has great flexibility. It can display an almost unlimited variety of products, styles, flavors, and sizes in response to the Read More …