Webcam Eye Tracking
This work has as a field of study the design of digital brands, the changes in this field from the introduction of digital electronic media and the contributions of these studies in the process of resignification of religious brands. The Read More …
The tourism industry represents a significant lever of economic growth in the Republic For Croatia, these timely adjustments and innovations in the promotion of tourist products from of particular importance for the collapsed national economy following the Covid-19 pandemic. Changes Read More …
Facebook advertising is embedded in today’s society and is explicitly beneficial for small and medium-sized companies (SME’s), also the ones operating in the fitness industry. However, its popularity has created an advertisement clutter which is detrimental for consumer visual attention Read More …
Analysing the effect of text-only and text-and-image discount labels on the information processing of a customer and the impact on the purchase intention. The most viable strategy to reduce food waste in grocery stores is by providing a reduced price Read More …
Visual elements impact an individual’s cognitive assessment for financial decision making.Financial advertisements through a visual medium that an investor is exposed to might be amongst the myriad factors that impact the investor. The study assesses the implication of financial advertisements Read More …
This manuscript investigates to what extent the use of corpora could help translation trainees while translating from Arabic into English and vice versa. Forty Yemeni trainees, who were enrolled in an advanced course in Arabic-English translation during the academic year Read More …
This article describes a brainwave visualization system using EEG and Eye Tracking in order to map the emotional relationship of individuals with audiovisual workpieces, especially attention and taste. Using the Design Science Research method, the artifact was specified, implemented and Read More …
Autism spectrum disorder (ASD) is a developmental condition that involves persistent challenges in social interaction, speech, nonverbal communication, and repetitive behaviors in individuals with ASD. Eye-tracking technology has recently been used to differentiate between individuals with and without the presence Read More …
Human factor engineering (HFE) concentrates on designs that take humancharacteristics into account, aiming at providing leisure and reaction, maximizing human capabilities, improving human’s quality of life and so on. In this field, game-based training is an essential method. Combining passive Read More …
The present study aims to investigate the role of the golden ratio use in logo design on consumer perception in terms of brand management. To this end, in order to collect data, a research procedure including the questionnaire method using Read More …