Webcam Eye Tracking
Visual elements impact an individual’s cognitive assessment for financial decision making.Financial advertisements through a visual medium that an investor is exposed to might be amongst the myriad factors that impact the investor. The study assesses the implication of financial advertisements Read More …
This manuscript investigates to what extent the use of corpora could help translation trainees while translating from Arabic into English and vice versa. Forty Yemeni trainees, who were enrolled in an advanced course in Arabic-English translation during the academic year Read More …
This article describes a brainwave visualization system using EEG and Eye Tracking in order to map the emotional relationship of individuals with audiovisual workpieces, especially attention and taste. Using the Design Science Research method, the artifact was specified, implemented and Read More …
Autism spectrum disorder (ASD) is a developmental condition that involves persistent challenges in social interaction, speech, nonverbal communication, and repetitive behaviors in individuals with ASD. Eye-tracking technology has recently been used to differentiate between individuals with and without the presence Read More …
Human factor engineering (HFE) concentrates on designs that take humancharacteristics into account, aiming at providing leisure and reaction, maximizing human capabilities, improving human’s quality of life and so on. In this field, game-based training is an essential method. Combining passive Read More …
The present study aims to investigate the role of the golden ratio use in logo design on consumer perception in terms of brand management. To this end, in order to collect data, a research procedure including the questionnaire method using Read More …
Neuromarketing aims to delve into the mind of the consumer. The objective of this research is to determine the reliability and precision of neuromarketing to carry out campaigns and assess emotions. Methodologically, Gazerecorder is used, which allows knowing the eye Read More …
This TFG was born from the idea of repeating the web usability studiescarried out by the Norman Nielsen Group in 2009. With the evolution that web pages have undergone from then until now, we saw the need to update these Read More …
This thesis studies the possibilities of eye-tracking as a cost-effective tool in neuromarketing. Neuromarketing may seem like a difficult concept to understand, but the study proved that neuromarketing can be used by marketeers without further resources, technology, or technical skills.The Read More …
The main objective of this Final Degree Project is to carry out a study of the webvisualization patterns identified to date. In addition, as part of this study, aseries of tests are conducted to check the current validity of these Read More …