Webcam Eye Tracking
Neuromarketing aims to delve into the mind of the consumer. The objective of this research is to determine the reliability and precision of neuromarketing to carry out campaigns and assess emotions. Methodologically, Gazerecorder is used, which allows knowing the eye Read More …
This TFG was born from the idea of repeating the web usability studiescarried out by the Norman Nielsen Group in 2009. With the evolution that web pages have undergone from then until now, we saw the need to update these Read More …
This thesis studies the possibilities of eye-tracking as a cost-effective tool in neuromarketing. Neuromarketing may seem like a difficult concept to understand, but the study proved that neuromarketing can be used by marketeers without further resources, technology, or technical skills.The Read More …
The main objective of this Final Degree Project is to carry out a study of the webvisualization patterns identified to date. In addition, as part of this study, aseries of tests are conducted to check the current validity of these Read More …
Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …
In this thesis, the different methodologies for analyzing the UX experience are explored from a usercentered perspective. These classical and well-founded methodologies only allow the extraction of cognitive data, that is, the data that the user is capable of consciously Read More …
From the study it can be implied that mechanical eye-movements reveal a shared visual-thinking procedure that has been unconsciously practiced by human designers. Such a procedure, if learned by machines, will facilitate a creative process that utilize such informal dynamics Read More …
The complex collaborative structure of Wikipedia has attracted researchers from various domains, such as social networks, human-computer interaction, and collective intelligence. Yet, a few focus on the readers’ perception of Wikipedia. Readers make up the majority of Wikipedia users (editors/readers), Read More …
The combination of a replication crisis, the global COVID-19 pandemic in 2020, and recent technological advances, have accelerated the on-going transition of research in cognitive psychology and neuroscience to the online realm. When participants cannot be tested in-person, data of Read More …
Eye Tracking: An Empirical Approach to User Behavior Eye tracking assesses where the eyes focus (“fixations”) and the motion of the eyes from one place to the next (“saccades”). Technically this is done through a camera system tracking the user’s Read More …