Webcam Eye Tracking
This paper presents a novel webcam-based approach for gaze estimation on computer screens. Utilizing appearance based gaze estimation models, the system provides a method for mapping the gaze vector from the user’s perspective onto the computer screen. Notably, it determines Read More …
The increasing popularity of neuromarketing has led to the emergence of various measurement methods, such as webcam-based eye-tracking technology. Webcam-based eye-tracking technology is noteworthy not only for its use in laboratories but also for its ability to be applied to Read More …
Building the Internet of Behaviors (IOB) obviously requires capturing human behavior. Sensor input from eye tracking has been widely used for profiling in market research, adaptive user interfaces, and other smart systems, but requires dedicated hardware. The wide spread of Read More …
Reading performance is a crucial skill that can predict success in education. Many factors can influence reading performances, such as background music and perceiving the sentences while reading. This study explores the effects of music on screen-based reading materials among Read More …
Users are the last line of defense as phishing emails pass filter mechanisms. At the same time, phishing emails are designed so that they are challenging to identify by users. To this end, attackers employ techniques, such as eliciting stress, Read More …
Eye‐tracking is considered today as a so‐called tool of the modern researcher. This research tool manages to identify certain parameters such as: the place where a person looks, his gaze or fixation point, the movement of the eyes in relation Read More …
This paper describes a data visualization artifact, designedto capture, analyze and generate an imprint of the user’sbrainwaves from electroencephalographic readings in real-time during the consumption of media content. Such waves,naturally emitted by the human brain, will be mapped, cat-egorized, stored Read More …
Research subject: Control methods for virtual objects through the implementation of gaze direction monitoring. Objective: To investigate control methods for complex objects, including the main methods, models, and algorithms for tracking gaze direction and the possibilities of using a webcam Read More …
Today, due to new technologies and seeing the tenacity with which the branch of scientific research, especially neuromarketing,advances, it is easy to understand how they have managed to bringtogether topics such as fine arts and eye-tracking technology. Not onlydid they Read More …
This thesis aims to support companies that are looking to grow. One of the most relevant topics, which abruptly expanded with the arrival of Covid19 and preventive isolations, was the migration to digital spheres. Undoubtedly, the presence of a brand Read More …