Study of Neuromarketing Applied to Advertising: Analysis of Visibility and Attraction of Visual Elements

https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …

Where Do Deep Fakes Look? Synthetic Face Detection via Gaze Tracking

Following the recent initiatives for the democratization of AI, deepfake generators have become increasingly popular and accessible, causing dystopian scenarios towards social erosion of trust. A particular domain, such as biological signals, attracted attention towards detection methods that are capable Read More …

Uncontrollable: A User Experience Design Proposal for a Hands-Free Gaming Accessibility Framework

The technology necessary for hands-free video gaming is available, especially for head-gesture-centric controls. However, remapping controls to head gestures ranges from frustratingly tedious to impossible. I propose a common language of gestures and game actions that categorizes the controls by Read More …