Webcam Eye Tracking
The aim of this research is to identify the effects that biologically relevant stimuli (fun appeals and fear appeals) and customer contingencies (sensation-seeking) have on the effectiveness of social marketing campaigns in a social media context. The antecedents of consumer Read More …
The tourism industry represents a significant lever of economic growth in the Republic For Croatia, these timely adjustments and innovations in the promotion of tourist products from of particular importance for the collapsed national economy following the Covid-19 pandemic. Changes Read More …
Analysing the effect of text-only and text-and-image discount labels on the information processing of a customer and the impact on the purchase intention. The most viable strategy to reduce food waste in grocery stores is by providing a reduced price Read More …
The task of driver attention prediction has drawn considerable interest among researchers in robotics and the autonomous vehicle industry. Driver attention prediction can play an instrumental role in mitigating and preventing highrisk events, like collisions and casualties. However, existing driver Read More …