Study of Neuromarketing Applied to Advertising: Analysis of Visibility and Attraction of Visual Elements
https://repositorio.ipv.pt/bitstream/10400.19/6726/1/mariana_sousa_dissertacao.pdf This dissertation aims to expose the importance of visibility and attraction of elements in advertising, in a study of Neuromarketing. Combining marketing with the study of neuroscience, neuromarketing arose, which allows brands to study and understand why consumers choose Read More …