Remote Video testing
Understand viewer engagement with advertisements and promotional videos. What does attract most of the users’ #attention in #ads? Aggregated video dynamic heat map (100 participants)
Shelf Testing with Eye Tracking
Optimize your product design to stand out form your competition on the store shelf Package graphic is a critical element among other factors that influences consumers purchase behaviors and decisions.
Consumer Behavior
Unpacking consumer behavior in a virtual store environment. Online webcam eye-tracking. In-person research is challenging these days. The virtual store has great flexibility. It can display an almost unlimited variety of products, styles, flavors, and sizes in response to the Read More …