This work has as a field of study the design of digital brands, the changes in this field from the introduction of digital electronic media and the contributions of these studies in the process of resignification of religious brands. The work proposes to apply the knowledge of the digital design in the development of a brand, with the purpose of rescuing, updating and re-signify the formation of youth groups in catholic communities in the city of Senador Pompeu, in a way that values ​​its experiences and particularities in the contemporary world. The project methodology is composed by an adaptation of the GEM elaborated by Cecília Consolo (2015) together with motion design principles and techniques described by Austin Shaw (2020), used as a resource to enhance and promote the brand in media digital electronics. The work resulted in a visual identity system composed of documents detailing the use and development process of the brand, including motion pieces associated with its communication channels, responsible for build bridges between Christian youth groups via the internet. As a validation method in the field of design, two brand tests were carried out: one for pregnancy and the other for attractiveness. Both experiments reinforced brand viability by involving factors complementary to purely aesthetic issues in the development of digital brands.

The digital brand design in the resignification of the image of Young christian groups in digital electronic media

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