The effect of eco-label placement on sustainable buying behaviour: an eye-tracking experiment

There is debate on the effectiveness of eco-labels on sustainable purchase behaviour and unclarity about role of visual attention and its antecedents. In an experimental study with a between-group design, 60 participants were asked to look at a picture of the Read More …

Virtual reality, augmented reality, metaverse, controlMethods, software, machine vision

Research subject: Control methods for virtual objects through the implementation of gaze direction monitoring. Objective: To investigate control methods for complex objects, including the main methods, models, and algorithms for tracking gaze direction and the possibilities of using a webcam Read More …

Design and Evaluation of a Silent Speech-Based Selection Method for Eye-Gaze Pointing

Eye-gaze-based interaction is a promising modality for faster and seamless hands-free (also known as contactless or touchless) interaction [108]. It enables people with limited motor skills to interact with computer systems without using the hands. It is also beneficial in Read More …

Usability of travel website: A study using heuristic evaluation, eye-tracking, usability questionnaire and card sorting

In this study, usability analysis on Fareportal’s OneTravel website has been done. OneTravel is a travel website that offers flight booking, hotel search, and many other services to a user. From a usability perspective, if the content is not accessible Read More …

The Effectiveness of an Appealing Social Marketing Campaign: how Antecedents of Visual Attention and Cognitive Evaluation can quell Social Media Challenges

The aim of this research is to identify the effects that biologically relevant stimuli (fun appeals and fear appeals) and customer contingencies (sensation-seeking) have on the effectiveness of social marketing campaigns in a social media context. The antecedents of consumer Read More …