Understanding the Attention Model of Humans in Sarcastic Videos

Abstract—Sarcasm is a common part of human communication that has long been ignored by sentiment analysis researchers. Sarcasm is also an important aspect in entertainment industry for TV series, movies etc. Recently, some works have shown the applicability of multimodality (e.g., image and text) in sarcasm research from a sentiment analysis perspective instead of text only approaches. However, none of those studies harness video. We argue videos can be interesting to study to understand the nature of sarcasm on social media. We study how sarcastic videos can gain an individual’s attention and popularity at large.


Leave a Reply