Experiment and web design with GazeRecorder

For many e-commerce websites, catching and prolong the attention of users are the essentials for building the first connection or impression with potential customers. Eye-tracking wearable and software are well-known to web designers to test which designs, page layouts, product displays, promotion and campaign strategies work best for their goal. They are widely used in A/B testing in product management as well as in research experiments to measure the user attention. It is done by tracking the gaze and creating heat maps of the websites and products.

https://medium.com/@xuanhoa.nguyenthi/experiment-and-web-design-with-gazerecorder-9cf9c61f8fd

Experiment and web design with GazeRecorder

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